Life For African Mothers October 2020
The Million Steps Challenge

About Us

Life for African Mothers arose out of a 2005 TV programme, which focused on the ongoing tragedy of maternal mortality, Each year over 300,000 women die in pregnancy and childbirth. SubSaharan Africa carries the greatest burden of these deaths and in 2000, addressing this challenge was deemed to be important enough to be one of the United Nations Millennium Development Goals.

By 2005, little progress had been made in reducing these deaths, yet saving these mothers was acknowledged as being one of the easiest of the Goals to achieve. One third of these deaths are caused by a catastrophic condition called post-partum haemorrhage (PPH), which can be prevented, or treated using a medication, which is readily available in developed countries.

This is where LFAM is focusing its efforts in assisting countries to reduce maternal deaths.

Find us on:

Why we are taking part

Every £1 raised could save two lives. This also means less orphans. The impact is powerful as it allows communities to grow and thrive.

It is widely acknowledged that 99% of maternal deaths are avoidable and one third of these deaths, caused by PPH (postpartum haemorrhage) can be prevented using a medication which costs less than 50p per mother to provide.

Our organisation is able to acquire donations of this precious medication and in the past four years alone, we have shipped sufficient medication to enable around one million mothers to access it free of charge; however we have to fund the air-freighting costs.

We are currently providing this medication to the whole of Sierra Leone and Liberia, two hospitals in the Eastern Congo, 13 health facilities in Somaliland and two hospitals in Western Cameroon. As a result of keeping mothers alive, we are helping to improve the survival chances of babies and children.

LFAM feels that the loss of these mothers is an avoidable tragedy, which can be addressed, given the necessary resources

One Million Steps

90 Days 500 Miles

1st October 2020
The National Challenge

Sign Up With

Google Fit or Apple Health Integration
Million Steps Bluetooth
Pedometer Package

Where will your Million Steps take you?™

The Million Steps Challenge:

Your Life, Your Challenge, Your Way™

Walking is great for our physical and mental health. But we tell ourselves we can’t find the time, we’re tired, we’ll start tomorrow.

But, big things can happen from very small beginnings. Walk, jog, run or even dance your way to a million steps. It all adds up to an awesome 500 miles!

Challenge yourself, compete with friends, and even raise money for a good cause. No more travelling to events, overnight stays, worries about training, expensive entry costs or high fundraising targets.

Sign up with Google Fit or Apple Health, sync your own devices OR use our full package* pedometer and app.

Everyone participant receives an introduction to mindfulness and strength and conditioning.

* Full package includes Bluetooth pedometer and specially designed app.

Sign up with our Complete System
With Bluetooth Pedometer

Track steps, active minutes, active hours, distance, calories burnt, and get buzz reminders to move! There’s no need for daily updates or sending proof.

Taking the challenge with friends is simple and you can compete in mini-challenges, climb that leaderboard, and shout out success on social media.

£29.75 (15% #HelpOurCharities Discount)
RRP £35. Includes Bluetooth Pedometer, VAT and Delivery
PLUS invite friends and get your place FREE when six of them join!

Don’t use a fitness tracker or already have your own?

Love using your favourite running app instead?

Sign up with Google Fit or Apple heath and connect to a range of fitness trackers and running apps.

Connect and challenge your friends no matter which device or app they use!

Don’t have a fitness tracker or app?
Simply install Google Fit or Apple Health on your smartphone and use your phone’s movement sensors to get your steps!

£15 (25% #HelpOurCharities Discount)
RRP £20. Includes VAT
PLUS invite friends and get your place FREE when six of them join!

But that's not all!

It's A Celebration of Movement and Wellbeing and we care about your health and wellbeing.

500 miles is amazing and we want you to be your best

From habit loops to food labels and meditation to body strength content and videos to keep you moving – because every step counts!

Strength & Conditioning

Everyday exercises for the whole body


An introduction to meditation and positive living